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Display Ad Sizes
Display Advertising | 15/03/2016

Display Ad Sizes

Google Display Ad Sizes

By choosing to show display ads, you can help ensure that you’ll have much more visibility on your brand.

Google display ads come in many sizes, you can see the main ones listed in the table below.

Ad size Name Where it’s featured Supply
300×250 Medium Rectangle Embedded within or at the end of articles Good inventory
336×280 Large Rectangle Embedded within or at the end of articles Good inventory
728×90 Leaderboard Placed on top or in inserted in an article Good inventory
300×600 Half Page Featured in the right or left hand side Growing inventory
468×60 Banner Featured in small spaces inside or on the left in articles Limited, declining inventory
234×60 Half Banner Featured in small spaces inside or on the left in articles Limited, declining inventory
120×600 Skyscraper Featured in websites sidebars Limited inventory
160×600 Wide Skyscraper Featured in websites sidebars Good inventory
970×90 Wide Skyscraper Top of website pages Limited inventory
200×200 Small Square Usually featured in the right hand sidebar Limited inventory
250×250 Square Usually featured in the right hand sidebar Limited inventory

 

Will display ads slow my page load time?

Google display ads are limited to 150KB in size, and should have a minimal effect on load time for most sites.

Popular Display Ad Sizes

If you want to get a fair number of impressions, it is recommended that you go with the following;

  • 250 x 250 – Square
  • 200 x 200 – Small Square
  • 468 x 60 – Banner
  • 728 x 90 – Leaderboard
  • 300 x 250 – Inline Rectangle
  • 336 x 280 – Large Rectangle
  • 120 x 600 – Skyscraper
  • 160 x 600 – Wide Skyscraper
  • 300 x 600 – Half-Page Ad
  • 970 x 90 – Large Leaderboard

 

Most Common Display Ad Sizes

Most websites feature ad placements for

  • 300 x 250 – Inline Rectangle
  • 728 x 90 – Leaderboard
  • 160 x 600 – Wide Skyscraper
  • 180 x 150 – Small Rectangle

Which are included in the universal ad package, a standard set by the Interactive Advertising Bureau (IAB).

 

Examples of Display Ad Sizes

Medium rectangle (300 x 250)

Medium rectangle (300 x 250)Large rectangle (336 x 280)

Large rectangle (336 x 280)Leaderboard (728 x 90)

Leaderboard (728 x 90)Large skyscraper (300 x 600)

Large skyscraper (300 x 600)

Large leaderboard (970 x 90)

Large leaderboard (970 x 90)Banner (468 x 60)

Banner (468 x 60)

Skyscraper (120×600)

Skyscraper (120x600)Wide skyscraper (160×600)

Wide skyscraper (160x600)

Square (250 x 250)
Square (250 x 250)Small square (200 x 200)Small square (200 x 200)
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